CBS has officially announced the fall premiere dates for its daytime lineup, and fans of The Bold and the Beautiful have plenty to look forward to. Beginning Monday, September 15th, the most-watched daily drama series in the world kicks off its 39th season with drama, romance, and boardroom intrigue.

Brooke and Taylor Face Off Again

The new season begins with a dramatic clash between Brooke (Katherine Kelly Lang) and Taylor (Rebecca Budig) following Ridge’s (Thorsten Kaye) life-changing decision. Will Ridge leave Taylor once again, or will this time be different? The tension between these two iconic characters promises to set the tone for a season filled with emotional confrontations and family turmoil.

Fans can expect sparks to fly as the Forrester women navigate love, loyalty, and rivalry, proving once again why Brooke and Taylor remain central to B&B’s enduring appeal.

Liam, Hope, and Carter: Love in Turmoil

Liam (Scott Clifton) is faced with a difficult choice regarding his feelings for Hope (Annika Noelle). Meanwhile, Hope’s fiancé, Carter (Lawrence Saint-Victor), is confronted with a painful truth that threatens to derail their future together. Liam thinks Carter should step aside, but the question remains: will he, or will complications arise that make matters even more tangled?

This love triangle promises heartbreak, intense conversations, and emotional reckonings, keeping viewers glued to their screens as loyalties are tested and romances evolve.

Luna Sparks Scandal Across Families

One of the most explosive storylines this season involves Luna (Lisa Yamada), whose controversial plan involving Will (Crew Morrow) sends shockwaves through both the Forrester and Spencer families. Luna’s actions will significantly impact the lives of Electra (Laneya Grace), Bill (Don Diamont), Katie (Heather Tom), Sheila (Kimberlin Brown), Li (Naomi Matsuda), and even the marriage of Steffy (Jacqueline MacInnes Wood) and Finn (Tanner Novlan).

Will Luna face consequences for her scandalous moves, or will someone step in to defend her? The storyline is poised to challenge family loyalties and ignite conflicts that will keep viewers guessing for weeks.

CBS Daytime: Strong Lineup Continues

In addition to The Bold and the Beautiful, CBS will continue its daytime dominance with The Young and the Restless beginning its 53rd season on Tuesday, October 7th. The Price Is Right and Let’s Make a Deal will also return for new seasons on Monday, September 22nd, with The Price Is Right debuting a brand-new pricing game, The Lion’s Share.

CBS maintains its streak as the highest-rated network in daytime for 39 consecutive seasons, thanks to the enduring popularity of shows like B&B, Y&R, and the network’s newest daytime drama, Beyond the Gates.

Watch and Stream

The Bold and the Beautiful airs weekdays on CBS from 1:30–2:00 pm ET / 12:30–1:00 pm PT and is also available for streaming on Paramount Plus. Produced by Bell-Phillip Television, with Bradley Bell serving as executive producer and head writer, the series continues to set the standard for daytime drama worldwide.

What Fans Can Expect

Viewers tuning in this fall can look forward to:

• Family reunions and rekindled romances

• Boardroom battles fueled by fashion and ambition

• Scandals that cross the boundaries of the Forrester and Spencer families

• Intense emotional confrontations and relationship drama

As the 39th season begins, The Bold and the Beautiful promises to deliver the romance, intrigue, and suspense that have kept audiences captivated for nearly four decades.